Nigeria’s
screen idol, Genevieve Nnaji was on Wednesday officially announced as the
newest ambassador for Etisalat Nigeria. Sources said the deal is worth over
N100 million.
In
a surprise deal made public late afternoon via the social media, the telecoms
company announced the coming on board of the superstar actress as one of its
brand ambassadors.
“We
officially welcome @GenevieveNnaji1 as an Etisalat Ambassador for the
#Easyflex. We do quality not quantity,” the message was posted both on Etisalat
Twitter and Instagram pages.
While
the officials of the telecoms company P.M.NEWS spoke to declined to
disclose how much the actress was paid as it brand ambassador, other sources
said what Genevieve got was huge and the biggest figure ever paid any
ambassador by the company.
And
the actress has been so excited about the deal as she shared on her Instagram
page a picture of herself and British-Nigerian actor Hakeem Kae Kazim, also an
Etisalat brand ambassador at one of the company’s events with the caption:
“@GenevieveNnaji1: #etisalat #goinggreen”.
The
34-year old screen star was said to have begun talks with the company weeks ago
and has concluded the deal which will see her act as an ambassador for one of
their brands Etisalat EasyFlex – a product which targets only high value
customers.
She
is expected to feature in the brand’s campaigns and activation alongside Kae
Kazim.
The
pair, we learnt, have already shot some television commercials, TVCs, for the
brand and it will soon be released.
The
telecoms giant first dropped a teaser via its Twitterhandle @etisalat_9ja early
Wednesday evening with “We have just launched a new product! Can you Guess? Can
you guess????? #TeamEtisalat”. An hour later, it unveiled Genevieve.
“This
is the wisest move you have made,” one excited fan tweeted to congratulate the
actress.
She
will join the likes of music stars Ice Prince, Olamide, Sasha and Seyi Shay who
have pitched their tents with the Etisalat brand.
Genevieve
has had successful brand deals in the past. The pretty actress was one time
‘Face of Lux’ and the face of MUD Cosmetics. Her biggest brand deal prior to
the latest one was in 2012 when she emerged the brand ambassador of Range Rover
SUV brands in Nigeria.
In
that bumper deal, the single mother of one got about $400,000 a year deal.
She
was also given a special edition of the SUV by Cosmas Maduka, the President of
Coscharis Group during her unveiling in Lagos then.
Culled from PMNEWS
No comments:
Post a Comment